"Who Do You Want to Execute Today?"

As the lights fell, a video screen lowered above the stage. It was time for the main event. The crowd cheered as footage of Doom's familiar corridors began to roll. But it was not the Doom soldier chasing the demons, it was... Bill Gates. Microsoft's fearless leader was superimposed running inside the game in a long black trench coat and brandishing a shotgun. Gates stopped running and addressed the crowd about the wonders of Windows 95 as a gaming platform, a platform that could deliver cutting-edge multimedia experiences like Doom. But no sooner had be begun than an imp monster from the game jumped out and, through a voice-over, asked Gates for an autograph. Gates responded by raising his shotgun and blowing the beast into gory chunks. "Don't interrupt me while I'm speaking," he said, then finished his speech. At the end, the screen went black with blood, only to be replaced by the familiar Microsoft logo and the phrase "Who Do You Want to Execute Today?"

This is it, Alex thought, I'm going to be fired. He went to retrieve the video, but it was gone. He could keep his job, he learned; Microsoft was keeping the tape.

Excerpt from Masters of Doom - a great read if you can find it.