Friday, October 15, 2004

Made-up words

Some times marketing people really need a good slap in the head. They seem to love to make up words to describe things when there are perfectly good existing ones out there. A store I drove past recently had a sign out the front advertising the release of their new promotional brochure. Did they call it a catalogue? No. Did they call it a flyer? No. Did they call it a magazine? No. What did they call it? A freaking magalogue.

What the f*ck is a a magalogue? Are they trying to insinuate that somehow the products they are selling are so superior and so special that you need a completely new word to describe just how brilliant the book they advertise them in is? Because, let me tell you, if their promotional material is so mind-blowing that you need to create a new word just to describe it, just you wait until you see their stuff in real life. Phwoar - it'll knock your socks off.....

Wankers.

1 comment:

Josh said...

I bet it fragrances the air, too.